When searching for a site to review for images I tried to think of a place whose purpose was not a focus on images or a retail site that would naturally require professional images to sell their products. Instead, I looked for a site whose images had impact and importance but weren't afforded the advantage of slick professional photography. I decided on the Humane Society of Delaware County. I'm sure any APL or Humane Society site employs a similar use of photos.
The hsdcohio.org site uses images in several ways: to advertise events, solicit donations, and tell stories. But the purpose with the most impact is to help in the adoption of their animals. The images are accompanied by descriptive text letting visitors know the breed, age, sex etc. of the animal. The photos are not professionally done. They don't have consistent background, positions, or themes. But they provide a clear visual of each animal. A visitor can see the color, approximate size, length of hair and other visual features important to people interested in adopting a pet. But the most powerful effect the images have is the ability to create an emotion response in the visitor. Without photos, it would be nearly impossible to make an adoption decision without a visit to the shelter. The argument could be made that many more adoptions are made as a direct result of animals being viewed online first.
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